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How to optimise a website for mobile ecommerce

It's no secret that more and more people are shopping online through mobile devices like phones and tablets, but poor user experiences mean that conversion rates remain much lower than visitors from desktop PCs. Take a look with me as I explore some ways to optimise ecommerce websites to cater for a range of different mobile devices.

Did you know?

  1. 'Fix Mobile Usability Issues' - What's Google after this time?

    Google has been sending mass emails to users of its "Webmaster Tools" software with warnings about mobile usability issues. We take a look at what this actually means, what the effects will be, and what you should do about it.

  2. Eclipse 2015

    The sun may have stopped shining, but our team are as bright as ever

  3. Ecommerce: Bespoke, or off-the-shelf?

    There's a wide range of options available when it comes to selling your products online, and it can be difficult to tell whether an off-the-shelf solution will meet your needs. I explore some of the differences between off-the-shelf and bespoke ecommerce solutions, and the pros and cons of each.

  4. Latest Google Update

    Google has been making some updates recently that we thought you might be interested in.

  5. How can I help my products to be found on Google?

    As a busy online retailer, you’re always looking for ways to keep up with SEO practices. So, we’ve put together SEO advice which is relevant to ecommerce sites as well as being in line with Google’s most recent recommendations.

  6. Has Black Friday 2014 shaped the future of ecommerce?

    "Black Friday, in the UK?...But that's an American thing!" Initial scepticism about the success of Black Friday has been overshadowed due to record sales figures in the UK.

  7. November tech round-up

    Mercurytide's November tech round-up showcases Google's mobile labels, the most viral ads of 2014, the impact of Black Friday as well as a fun video from Mercurytide.

  8. Google helps users to choose mobile-friendly sites

    The number of people browsing the web on mobile devices is ever-increasing. If you haven’t optimised your site for these users yet, this could impact your traffic levels more significantly than ever thanks to Google’s latest search modification.

  9. Tamlin talks tech at ThinkSmart Event

    Our Managing Director, Tamlin Roberts, delivered a keynote presentation at ThinkSmart about the ways that technology can revolutionise the way that local convenience stores do business.


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