Search Engine Optimisation (SEO) Consulting

One of the core aspects of any successful website is to be picked up by search engines such as Google, but also that pages are ranked as high in the search results as possible.

Mercurytide can provide SEO consultancy services before or after your site has been launched.

Keywords and Phrases

The first step in SEO is working with you to decide on the core set of keywords and phrases that the website should be optimised towards, considering current search trends and the competitiveness of these keywords. Keywords should accurately represent the services you offer.

Site structure

The way in which the navigational structure of the site is laid out has a big impact on the value of each page to a search engine. Mercurytide can advice on the structure of the site so it accurately reflects the relative importance of each page including primary and secondary keyword targets.

Content

The content present on a site often has largest effect on the ranking of that site in search results. Guidance and instruction can be given on how to generate content that is SEO effective, including how to cross-link between pages within content managed text.

Mercurytide can also provide a copy writing service. Given non-optimised page content, targeted and optimised content can be produced that conforms to the highest level of SEO.

Linking

Linking is an important part of the SEO consultancy process, and looks at links both to and within the site.

Cross links within the site are an effective method of boosting the relevance of keywords on the linked pages, if done in a SEO efficient way.

Mercurytide can also provide advice on how to get external, third party, websites to link to your site, as these external incoming links can provide a great boost to SEO.

Pay-per-click advertising

Mercurytide can set up pay-per-click advertising campaigns for you and help monitoring and consultancy to provide as much benefit from the campaign as possible. Mercurytide can hand the campaign to you with advice on how to continue running it to achieve maximum optimisation.

For more information, please contact us.