An Introduction to A/B Testing

An introductory guide to optimising your website to make the most of your traffic.

Did you know?

  1. The Business Show 2017

    This 17th and 18th of May we’ll be in London to connect with businesses, listen to their challenges, find synergies and find solutions!

  2. Gender optimisation: Targeting male shoppers

    The majority of ecommerce sites are already geared towards male customers, but there might be a few tricks you’re missing.

  3. Gender optimisation: Targeting female shoppers

    How can you optimise your shop if the majority of your users are women?

  4. Gender optimisation: how women and men shop online

    Who is your target audience? Which personas are you optimising your shop for? What impact does it have if the majority of your users is male or female?

  5. Why do I need a Security Certificate?

    We answer what a security certificate is, what it does and why you would want one.

  6. We are a finalist in the DRUM Marketing Awards

    The Faithful+Gould Performance Dashboard, built by Mercurytide, is a finalist in the upcoming DRUM Marketing Awards.

  7. Professional review of your website's performance

    A data-driven report that analyses your website performance. Highlighting what's going well and what needs work.

  8. Get your online marketing in the post for results

    Marketing campaigns which include mail (the physical, through-your-letterbox type) are 27% more likely to deliver top-ranking sales.

  9. DIBI : Design it, Build it 2017 - Edinburgh Digital Conference

    We share some of the highlights of this year's DIBI conference, for those shaping the future of the web.

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