Big Changes in Google AdWords

It has been confirmed that Google is rolling out changes to Google AdWords on desktop and laptops. The change will see ads placed at the top of search results as opposed to the right sidebar. Three ads will also be placed at the bottom of the search results.

Doing a quick Google search revealed the new layout. In the two images below it is clear to see that there are now four ads above the organic search results and three ads at the end of results, but before the ‘next page’ button.

Google AdWord Changes  Google AdWord Changes

To clarify, the addition of the fourth ad above search results will only occur for “highly commercial queries”. Example searches where this will be implemented, include, “Edinburgh hotels” or “home insurance” (as in the example above).

A Google spokesperson gave an update on the latest changes:

We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

Google’s announcement does not come as a shock for many as Google has been bringing their desk and laptop search results closer to the ‘mobile experience’ over the past year.

While marketers and advertisers will enjoy the new update, regular SEOs will not be as happy with organic search results being shunted further down the page. Those who rely on organic search engine results will need to review their SEO in order to remain competitive. 

Google's latest changes are significant and have the potential to affect both paid and organic search traffic for both small and large business on a worldwide scale.

Mercurytide are experts in web-based solutions, where SEO and Google AdWords is just one service offering. To conquer SEO and get ahead online, please contact Mercurytide to discuss your requirements.

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