Black Friday is fast becoming the annual shopping day that promises to help consumers make their money go further by heavy retail discounts.
Last year the UK fully embraced Black Friday for the first time. UK consumers spent £810m on online purchases alone. That works out to a rate of £9,375 every second!
Two in three people are expected to participate in Black Friday 2015, and American born frenzy looks set to stay in the UK. It is predicted that Black Friday 2015 will be the UK's first £1bn online shopping day.
With many shops, including ASDA and Argos, descending into chaos in 2014, e- and m-commerce transactions are expected to soar, as many consumers move online in order to gain their 2015 deals.
However, consumers will still be left frustrated with many retailer’s websites and servers unable to cope with the increased traffic. Argos, ASDA, John Lewis and Curry’s, all experienced technical difficulties in 2014 as their websites and servers become overloaded and crashed.
To avoid websites crashing and slowing down at a business critical time, retailers must ensure they have the correct IT infrastructure in place to deal with spikes in demand.
By partnering with a specialist software firm, retailers a can ensure they remain at the front of technology and e-commerce advancements. This ensures that your online presence constantly meets the rapidly evolving and changing demands of consumers.
£810m Black Friday
£720m Cyber Monday
£702m Boxing Day
£1.27bn Black Friday
£943m Cyber Monday
£856m Boxing Day
Black Friday will occur on Friday 27th November.