Google Glass unveiled - the Mercurytide verdict

This year, Google provided some substance to the reality goggles with the new unveiling of Google Glass, which were rumoured to be in production since 2012. This pioneering wearable technology attempts to free data from the constraints of desktop computers and portable devices by placing it right in from of the wearer’s eyes.

Google Glass uses a prism screen, which is designed in a way that allows data to been seen without obstructing the user’s view. The data is controlled via voice command and a touchpad located on one arm of the glasses’ frame.

Features of Google Glass

Some of the notable features include:

Translate - Google has paired up with voice specialists to offer a translation function for Glass users. Words being spoken are translated into the user’s native tongue in front of their eyes.

Messages – Users will be able to view, manage and reply to messages and emails on the move, as they pop up on the screen as they arrive.

Images and videos – Can be taken upon command, using the wearer’s viewpoint to snap and film their surroundings.

Third party apps – A number of third parties are already developing apps to be used on Google Glass, for example, The New York Times app will release short news bulletins which will appear on the prism screen.


With 640 x 360 display, Google Glass have estimated that the device’s battery life will last up to one day of ‘typical use.’ Glass also has 16GB of storage and the built-in camera can take images and videos at 720p. Though it doesn’t have GPS – which means Glass will work best when connected to a GPS enabled phone – it does have Bluetooth and WiFi built in.


Though it’s a little early to determine exactly what impact Google Glass will have on the tech industry, the device has already fallen under scrutiny from UK officials who have started that – like all other mobile devices – Glass must not be used whilst driving. Praised as being more social than a mobile phone, only the uptake of Google Glass will determine how it shapes the use of mobile devices. Priced at $1,500, users may be restricted due to the high cost.

At Mercurytide, we love tech and strive to be ahead of the latest developments and devices which shape your customers' behaviour. If you want to pick our brains about what’s out there at the moment, then give us a call.

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