How hard is your website working for you? 5 Top Tips

With thousands of estate agents and solicitors competing fiercely to get their properties noticed it is all the more important that your website is working as hard as it can to give you an edge over your competition.

1. Convert more visitors to enquiries

Most websites have company contact details or an enquiry form, but often it’s not that easy or intuitive to find and fill in. Your website needs to grab your users' attention and guide them through to making an enquiry. Using calls to action such as 'Conact Us' at the right point on a page can make the difference and get the enquiry to you quickly.

2. Get your properties listed quickly and in the right places

Whether it’s RightMove, Find a Property, Zoopla or Prime Location you need to place your properties on the sites where your customers are searching. Maintaining your properties on multiple portals manually can take a lot of time, but if your site can feed your properties automatically to all the property hot-spots, you can save time and money and get the properties in front of your customers quickly.

3. Get feedback

Giving people a way to provide feedback on the services you offer is an essential part of knowing your customer. Understanding what you do well and what you can improve upon can help you adapt to your customers' needs, which in turn can build customer loyalty and attract new business as your good name spreads. Also make sure you respond to feedback quickly, as visitors will take this as an indication of your service levels.

4. Keep in touch

The ability to stay in contact with clients is a must for any estate agent or solicitor. Users frequently don't find the right property straight away, so it’s essential to know what they’re looking for and alert them when what they want becomes available. Does your site have a system that can automatically send property matching emails to your clients?

5. Smarten up

When you meet someone for the first time, you know that making a good first impression is really important. The same applies to your website. When people arrive on your site for the first time, are you confident that what they see reflects your company’s experience, professionalism, values and reliability?

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