How can you improve ecommerce profits but spend less on advertising?

Online shopping in the UK generated £91BN last year alone, and 2014’s figures look set to exceed this. However, the number of online retailers who are looking to grab a share of this spend is increasing every day, making ecommerce an extremely competitive marketplace. 

For most online retailers, the majority of their marketing efforts are geared towards increasing sales, or website ‘conversion’ rates. Due to the number of competing brands, it’s more important than ever for businesses to find ways to work smarter rather than harder.

‘Off the shelf’ ecommerce solutions are popular, but very rarely fit all the needs of a business or its customers. With so many areas to consider in online retail – suppliers, third-party sellers, stock systems, warehousing, the list goes on – having a very basic ecommerce platform can affect profits, as it invariably doesn’t do everything you need it to. To compensate for the shortfalls, the business is faced with a number of unplanned management or administration tasks, as well as advertising costs to attract traffic to the site.   

We’ve put together an animation, using our friends Bob and Ted, to explain a different approach to increasing business performance and profits. 

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How can bespoke development increase revenue?

An ‘off the shelf’ ecommerce solution has its limitations and features and add-ons tend to be generic, which means compromising on the functionality, as well as the look and feel of the site. With a solution that’s 100% tailored to your needs, there doesn’t need to be compromise in any area.

Just some of the things we can provide:

  • Bespoke specification: your site will be built to address the needs of your business. 
  • Integration with stock systems, warehousing and third-party data feeds.
  • Brand-specific, bespoke design which can be tailored to specific seasons or campaigns.
  • Responsive design for mobile users.
  • Technically robust solutions to deal with high volumes of traffic/orders.
  • Strong SEO strategy development and implementation to help you to be found online.

To find out more about the ecommerce services that we offer and see how we helped our clients to become more profitable with customised ecommerce solutions, please visit our ecommerce page.

The results that we have achieved for our ecommerce clients speak for themselves. We’ve doubled conversion rates, improved efficiency and increased profits within a number of different industries. If you want be the next ‘Ted’ to dominate your market, then please feel free to get in touch for an informal chat about your business.

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Want some more ecommerce advice?

If you want to know more about how we can help your ecommerce business, you may find what we do for ecommerce useful. You can also get in touch with a member of our team on 0333 666 7007, or email info@mercurytide.co.uk 

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