July's edition of the Mercurytide tech round-up features the arrival of driverless cars in Britain, web security news, a new domain for Scotland and tips for perfecting email design.
Scotland's own online identity arrives
Aside from the Commonwealth Games, this month marked an important point in Scottish history. Scotland's own .scot domain extension launched, which gives businesses the opportunity to promote their ties to Scotland. For the first time, businesses can register domains and web addresses ending with the .scot extension.
If you are interested in securing a .scot domain for your business then please get in touch.
Driverless cars to hit British tarmac
In our May tech round-up we announced the news that driverless cars were in the works over at Google. A new development came this month which revealed that driverless cars would reach British streets by January 2015.
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10 tips for email engagement
Email provides the most valuable channel for companies to connect with their customers, yet so many businesses continue to get things wrong in terms of design. You only have a few seconds to engage with customers when they open your email, so what can you do to ensure that they click through to your site?
Need some design expertise? We have plenty, with everything from enticing HTML emails to bespoke email signatures, we've got your design needs covered.
SMEs, don't overlook web security
The Huffington Post published some shocking stats which show that 85% of small businesses don't think they will be affected by a cyber attack. Unfortunately this isn't the case. Would you know how to save your data from a cyber attack? If not, The Huffington Post offer some quick tips for protecting your business.
If you are concerned about your site's security, get in touch and we'll put you through to a member of our technical team.