The May edition of Mercurytide's tech round-up brings news of a new Google algorithm, shopping via twitter and a driverless car.
Tweet to buy
Amazon boldly ventured into social shopping this month by launching a new service which allows twitter users to add items to their Amazon shopping cart by using the hashtag #AmazonBasket. By connecting your twitter account to Amazon, users can simply use the hashtag to reply to any tweet which includes an Amazon link to have the item automatically added to their cart on the Amazon website - where they will remain until they are removed or paid for.
Confused by the ever evolving world of social media? We've got you covered; head over to our marketing page to get in touch about our social media services.
Panda 4.0 released
On 21st May, Matt Cutts took to twitter to announce the launch of Panda 4.0, which had already been in action for a few weeks. This new algorithm is set to punish sites which contain spammy links or low quality content, in order to maintain Google's commitment to providing their searcher engine users with the best quality results.
If your site was affected by Panda 4.0 then get in touch with one of our SEO experts to find out how they can help, or for more info visit our Panda 4.0 article.
The best way to blog
Referencing a recent study carried out by serpIQ, Crush Digitial provided some valuable food for thought for all bloggers and content marketers. This study shows that online readers actually prefer blogs of longer length (between 600-2,000 words) as they skim through blogs and articles, rather than reading them word for word, and pick out the sections they feel are most relevant to them.
Want help with blogging? Mercurytide offer online content writing services, get in touch with our team to find out more.
Would you let Google drive?
Google's new 'driverless cars' push innovation to a new level. This bold step offers a taxi service, albeit a slow taxi - the cars can only reach speeds of 25mph - which relies on Google's knowledge of traffic flow and local areas.
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Well on the way to 3 billion internet users
The UN has predicted that by the end of 2014, the world will have over three billion internet users. Two thirds of this figure will be from the developing world, where increasing efforts are being made to improved socio-economic development.
To see the year-on-year growth of internet users, then head over to Internet Live Stats.