Mercurytide braved the ALS Ice Bucket Challenge to raise awareness for this disease, which is known as motor neuron disease here in the UK. And...we caught it all on film!
Our team braved the Edinburgh 'summer' weather to have a bucket of iced water dumped on their head by a colleague - all in the name of charity. If you haven't heard about the ALS Ice Bucket Challenge (where have you been?) it is a charity fundraising effort that has taken social media by storm. The challenge originates from the US and seeks to raise funds and awareness for amyotrophic lateral sclerosis (ALS) which is called motor neuron disease (MND) in the UK.
What is ALS/MND?
Before you scroll straight down to the video, we want to tell you a bit about ALS/MND and the people affected by this debilitating and fatal condition. MND weakens motor neurons, cells which allow us to make voluntary movements. Those affected will gradually be unable to walk, talk, eat and even breathe by themselves. Despite the physical impact of the disease, the condition does not affect cognition, which means that patients can often feel as though they are 'trapped' within their own body. The majority of MND cases happen spontaneously, with no known cause and only 10% of instances are hereditary. The disease acts quickly, and around half of those with the condition die within 14 months of their diagnosis.
The Ice Bucket Challenge began back in July with Peter Frates, an Amercian baseball player who has ASL. Frates was the first person to face the challenge and since then support, awareness and fundraising has snowballed across social media channels.
Mercurytide takes on the Ice Bucket Challenge
In the UK, around 5,000 people are affected by MND. By taking part in the Ice Bucket Challenge, our team has donated money to the MND Association in order to help support those with the disease; hopefully, one day their research will find a cure. We also nominated our lovely clients, Revive MS Support, ISSOS and Stafffinders who will be taking part in their own Ice Bucket Challenges.