Technology industry news from October includes Google's Penguin 3.0 update, the evolution of technology within emergency services, Facebook's news algorithm as well as advice for content creation.
Penguin 3.0 update
This month saw the launch of Penguin 3.0, which affects Google's ranking algorithm. Any Google update tends to send online marketers and website owners into a frenzy. However, the response seems to have been generally positive, with few webmasters reporting any negative fluctuations. If you want to know more about this update you can visit our website.
If you think your site has been hit by Penguin 3.0, get in touch with one of our SEO experts.
A new approach to content
Moz has offered some unique advice about content - treat your content as part of UX. Moz urges website managers to consider content as a crucial part of their site's user experience (UX)rather than assuming that content is a separate entity which exists only on a website's blog.
Does your site's content need spruced up? Find out more about our content services.
NYPD use tech to fight crime
The NYPD announced that their officers would now be equipped with smartphones and tablets in a bid to help officers fight crime more effectively. These devices will provide an efficient way for officers to access new data instantly as well as surveillance cameras. This highlights the many ways that technology is being embraced by all businesses and sectors as a way to maximise the impact of their daily operations.
How do we consume news in 2014?
Greg Marra, a Facebook engineer, has provided insight into the code which controls the news that is shown in each Facebook user's Newsfeed. The goal of the algorithm is to identify the types of news that users enjoy, and this has resulted in Facebook driving up to 20% of all traffic to news site.
Interested in social media but don't know where to start? Let's have a chat about the benefits for your business.
Didn't catch last month's feature? You can read about what happened in September here.
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