Studies made by Google and Amazon have shown that slow sites cost you money. A page that loads only half a second slower than another will result in 20% of visitors leaving the site and as such Google will now take page load speeds into account when positioning a site in its results.
This is terrible news for businesses who do not take their hosting seriously. With Google now rewarding sites on faster networks, any business residing on a shared platform or hosting away from the hub of the internet will suffer.
Not only will a slow loading website affect your search engine ranking, it may also affect the money you make from your site. One of the tests performed by Amazon.com was to delay page load times in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.