Apparently ‘Video killed the radio star,’ but its latest escapades have seen brands sit up, pay attention and rethink their online marketing strategies.
Videos engage people in a way that text and images simply can’t. There are countless examples of online video users and brands that have become an overnight viral sensation through posting videos that have captured an exponential amount of online views.
If you’ve been paying attention to the online world, you’ll know that online videos are shaping up to be hottest property of 2013. This year has seen the emergence of a number of video sharing platforms including Keek, Vine and most recently, Instagram Glorious.
Not only have these social sites been incredibly popular with social networking fans, brands have jumped on the video bandwagon and benefitted from delivering their information this way. For business owners, online videos give your business a voice, a personality and a feeling of familiarity with the people behind your brand. Online video isn’t an overnight fad either, it’s here to stay, and it’s uses and adoption rates are set to grow exponentially over the next three years. Over four billion videos are watched online every day and a whopping 68% of these are shared to other online users.
Static websites are starting to be left behind, and more and more businesses are turning to the provisions of online video to tell the world who they are and what they do. When it’s done well, the benefits of online videos for marketing are huge – it’s engaging, credible and requires minimal effort for your customers to learn and absorb.
However, the main drawback for many businesses is cost. The long list of equipment and time and cost of editing is huge, that’s why Mercurytide are armed and ready with the gear and the ideas to take this task on for you.
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