See how we improved usability, productivity and inbound enquiries at Faithful+Gould


The Challenge

Faithful+Gould identified a number of key areas within their site that needed additional progression in order to capitalise on previous developments. The current site offered a disjointed user experience with regard to navigation and finding specific content was difficult due to the multitude of industries that they work in.

For staff, the management of the site's content was laborious - due to the amount of uncategorised information. The expertise of their team was also not well communicated, as Faithful+Gould boast a number of leading industry experts.

How we solved it

Mercurytide gave Faithful+Gould's website an image makeover with a new design and intelligent features. For their clients, the new site was graphically pleasing and was easy to navigate. Content was displayed according to location, search terms and relevant industries or projects. Each industry was linked to Faithful+Gould's relative expert, allowing clients to find the right contact for their needs.

To improve staff proficiency within Faithful+Gould, an improved information architecture was designed: allowing staff to quickly and easily monitor and update information.

The Results

The sleek new site reflected the depth and breadth of the company's knowledge. The progression of Fathful+Gould's website made their new online presence a valuable business asset while staff productivity was significantly bolstered. The easy-to-use site, encourages site visitors to get in touch with Faithful+Gould's knowledgeable team. Head over to the new Faithful+Gould site to see our work in action.

What do they have to say about us?

Above and beyond their undoubted technical expertise, what for me sets Mercurytide apart is the effort they have made to learn and understand our business. This commitment is ongoing and has helped to establish an almost partnership type relationship. It has generated huge efficiencies and ensures that our digital developments align seamlessly with our corporate objectives.”

Martin Holliday, Senior Communications Manager.

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