Wonderland Models

Bringing Scotland's leading model shop to the rest of the world 

Wonderland screenshot

Modernising the brand, while increasing visitor conversions

Wonderland Models are a toy and model specialist with a product base exceeding fourteen thousand.  Our challenge was to increase visitor conversion rates, modernise the design, and delivery efficiencies for admin staff so they could get more done.

We created a new online vision with a striking website design and revamped the user's journey for both desktop and mobiles.  This fantastic usability simplified the user's journey to find their desired product and improved the upselling opportunities in accessories and related items. The site also matches best sellers to users utilising their purchasing history to actively encourage repeat visits.

The new back-office solution has also dramatically improved the administration team's efficiency.  It is now more straightforward to facilitate their own marketing campaigns with ease.


Wonderland Models screenshot


The results 

These results speak for themselves...

  • Conversion rates improved by 20%
  • Mobile usage increased by 66%
  • Greatly increased productivity of the back office team

Head over to the Wonderland Models website to see what we did for them.

A word from the client

"I would like to say that from our very first meeting I found the staff at Mercurytide very professional, helpful, thorough and obliging. The team provided us with great ideas and an impressive new look which was implemented to the exact specification. I would have no hesitation in recommending Mercurytide to anyone looking to build an ecommerce website."

Iain Reid - Managing Director


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